Shanna Belott

preDiction | Ghostwriting for Thought Leaders. • 8th April 2021

preDiction: "Marketing or Sales? Where and How to Invest for Maximum ROI"

So many of the business owners and execs we talk to are struggling with how to increase customer acquisition. What’s essential? What’s fluff? What’s the best way to go about all of this in a digital world, and what’s the right budget for each?

She Built It • 5th May 2021

She Built It: "Help! I Should Be Writing but Don’t Know What to Say"

Writer’s block is the battlefield of self-doubt. It’s a mental war zone that most of us have stumbled upon at some point, whether we’re professional wordsmiths of some sort (ahem) or just business professionals who have to communicate about our work. The truth is, we all have to be writers to a certain degree.

Gotham Ghostwriters • 1st March 2021

Gotham Ghostwriters: "Should Every Thought Leader Write A Book?"

Amidst a reconstituted publishing landscape, an explosion of digital communication platforms, and a radical shift in how we consume information, it’s time to reevaluate the assumption that writing a book is the proper aspiration for every thought leader.

HuffPost • 26th June 2015

HuffPost: "How Long Before I'm the One Attacking My Son's Coach With a Kettlebell?"

Somewhere along the way, adults began applying the same win-at-all-costs mentality of professional sports to games played by their first-graders. The serious business of winning now starts at the youngest of ages. Whether the experience is fun for kids is irrelevant.

HuffPost • 18th February 2016

HuffPost: "The Best Place for Community is the One You Grew Up With"

When companies engage in a rebranding effort, sometimes it’s all just sound and fury signifying nothing. But once in awhile, rebranding campaigns carry the weight of authenticity and make the public completely rethink old stereotypes.

preDiction • 30th October 2020

preDiction: "Why Every Thought Leader Needs a Ghostwriter"

Thought leaders must – by definition – publicly, consistently, widely express their unique ideas.

HuffPost • 18th August 2016

HuffPost: "Documentaries Make An Impact Through Artistry As Much As Advocacy"

“What’s your call to action?” This was one of the first questions asked of us when it was announced that our film Swim Team was chosen for this year’s IFP Documentary Completion Lab. It’s a familiar question for sure.

preDiction • 11th September 2020

preDiction: "Marketing is Dead. Long Live Inbound Marketing."

For many (if not most) businesses today, traditional marketing simply doesn’t work.

HuffPost • 23rd September 2015

HuffPost: "Think the Disability Inclusion Movement Isn't About You? Think Again."

Twenty-five years ago, the Americans With Disabilities Act (ADA), ushered in a new era of opportunity and expectation for people with disabilities. But this landmark legislation paved just the start of the civil rights struggle for those with disabilities, particularly developmental disabilities. The next phase of the battle is changing hearts and minds.

preDiction • 18th August 2020

preDiction: "Why Storytelling Isn't Getting You Customers"

The way some experts describe it, the only thing standing in the way of your business and a goldrush of customers is the ability to tell your story. All you have to do is hone your company’s narrative, and poof! Your deal pipeline will burst with leads.

HuffPost • 1st April 2015

HuffPost: "Can Disability Help Your Bottom Line? Corporate America Is Waking Up to the Benefits of Employees with Autism and Developmental Disabilities"

Something curious is happening in Corporate America. Business leaders are discovering a whole new source of talent they never realized existed: people with autism and intellectual and developmental disabilities.

preDiction • 20th July 2020

preDiction: "The 1,000-Yr.-Old 'Hot Trend' That's Key to Marketing Today"

The majority of B2B marketers (91%) and B2C marketers (86%) use it in their marketing strategies, with 78% of CMOs considering it to be the future of marketing.

HuffPost • 28th July 2015

HuffPost: "The #1 Way Schools Are Failing Our Kids Will Surprise You"

...The character education movement is an answer to this need, a re-emergence of the idea based in the founding of our nation’s schools that the social, emotional and ethical development of students is just as important as academics. In fact, it’s the precursor to academic achievement.

preDiction • 27th March 2020

preDiction: "5 Ways to Strengthen Your Business During Quarantine"

Amidst extraordinary circumstances, it’s easy to forget that this downturn will end the way that all do: with a recovery.

preDiction • 1st May 2020

preDiction: "How to Increase Trust in Your Company Right Now"

Lead with empathy. Begin by helping. Focus on the needs of your audience, not your own. Don’t just talk; do. All of this was the smartest way to approach marketing before The Virus hit. Now it’s the only approach that will work.