26th October 2023

Why can’t AI predict the World Series?

With ChatGPT, AI has officially arrived. It was a buzzword before, now it’s an everyday, in-your-face, job-changing reality that is impossible to...

IR Magazine • 26th October 2023

IR Magazine: Making the most of year-end communications

It’s that time again. Year-end communications – which occur in the first quarter of each and every new year – present an ideal opportunity to shape and showcase your corporate story.

Forbes • 31st March 2023

Forbes: Is Your Company Ready For An Activist Attack?

Activism has been around for so many years now that it continues to amaze me when companies are surprised and unprepared when an activist attack happens. Last year, there were 235 shareholder activist campaigns at companies with market caps over $500 million, a 36% increase from 2021 and the busiest time for activists in the past four years. Those numbers a

Forbes • 29th November 2022

Forbes: How To Successfully Navigate A Media Interview

For corporate executives – including those in finance – who want to raise their visibility, getting a media hit in a top news outlet can be either a huge gift or a terrible curse. Having trained hundreds of executives to effectively communicate with every possible audience, I know that when it comes to media interviews, being prepared is not optional.

Forbes • 19th September 2022

Forbes: Rules Of The Road For Successful Investor Communications

The main reason that companies go public is to gain ongoing access to growth capital. That said, many companies endure the arduous process of becoming public yet fail to optimize their access to capital, primarily due to ineffective engagement with Wall Street.

CFO • 12th July 2022

CFO Magazine: ESG is Now Table Stakes — Is Your Company Still On the Sidelines?

We often say today’s best practices are tomorrow’s requirements. Environmental, social, and governance (ESG) initiatives are no exception. Today, most large-cap leaders have well-established ESG programs and are evolving their approach and finding new ways to attract sustainability-focused investors. At the same time, many mid- and small-cap companies struggle with how to even begin to organize their ESG journey.

Polaris • 6th May 2022

Cracks in the 12-hour shift: Some retired nurses would return for 6-hour shifts

Within the nursing profession, the hangover from the Great Resignation isn’t going away anytime soon. Covid hospitalizations have plummeted (thank goodness), but the nursing shortage is keeping hospitals stretched to the limit.

CFO • 9th December 2021

CFO Magazine: 7 Keys to Communicating an M&A Deal Effectively

Just when you think that merger and acquisition transaction numbers can’t get any higher, they keep breaking records. Fueled by near-zero interest rates, monetary stimulus, and investor demand for corporate debt, M&A showed the highest level of activity over the past nine months than at any time in the past four decades.

Polaris • 22nd March 2022

Your ER RN team isn’t as short-staffed as you may think

Everyone involved in running an ER thinks that they have an RN staffing problem. But what if I were to tell you that your problem isn’t entirely a staff shortage? What if I proposed that you take a breath, get off of the recruiting hamster wheel, and reconsider your actual need for more staff? You might say this would fly in the face of logic and facts. And you’d be right. To a degree.

Polaris • 16th February 2022

ER staffing coverage woes? Data shows the solution is strategic deployment, not new hires

Here’s a riddle: how can you improve your hospital’s staff coverage without hiring new employees? Answer: by working smarter with what you’ve got. Seems obvious, but our evidence shows that it’s true. The answer to understaffed ERs isn’t to chase ever more hires (if you can even find and afford those new hires.) The solution is simpler and more solvable than most people realize.

CFO • 15th July 2021

CFO Magazine: Creating a Compelling IPO Roadshow Presentation

When you're competing for capital in a traditional IPO or a SPAC-related PIPE transaction, you only have one chance to make a first impression. The stakes are high and hanging in the balance is access to the capital you need to scale your company and accelerate your industry leadership. Are you ready to deliver a game-changing presentation?

26th October 2023

With physician recruiting in dire straits, CMOs are embracing a new kind of “Moneyball”

Moneyball seemed crazy when Billy Beane pushed it - until his team started winning. Physician recruiting needs its own moneyball pivot around what works.

LinkedIn Pulse • 1st June 2021

5 Ways to Engage Millennial Employees Through Cause

They’re motivated by purpose-filled work, even though money is a huge concern. Thirty-six percent depend on financial support from family and 7 in 10 young workers don’t have enough saved to cover two months of living expenses, according to Pew Social Research. But ninety percent are more interested in a fun work environment that they love than one with a lot of cash. Having grown up during a time when instant gratification became the norm, made possible by advances in technology, Millennials’

Forbes • 4th May 2017

Forbes: "Employee Engagement Vs. Employee Experience"

Employees most committed to their organizations put in 57% more effort on the job — and are 87% less likely to resign — than employees who consider themselves disengaged.

HuffPost • 18th February 2015

HuffPost: "Benched: Why We All Lose When Kids With Disabilities Are Shut Out of Sports"

There’s a middle ground between political correctness run amok and total exclusivity.

26th October 2023

Clinician recruiting is antiquated. That's why we launched Winnow.

Your physician referral program doesn’t work. Here’s how to fix it. There’s no mystery about the power of referrals for hiring physicians. If you’re a recruiter, you know that word of mouth from a trusted...

Polaris • 22nd June 2022

Why the RaDonda Vaught case is a rallying cry to improve nursing staffing models

Just when you thought the nursing shortage couldn’t get any worse, a decision by a Tennessee jury deepened the national crisis. When RaDonda Vaught was convicted in March for a fatal medical mistake, many nurses across the country considered it the final straw. "The RaDonda case could have been any one of us who was busy, tired, overwhelmed, and trying to do the right thing," Christen Bryce, RN, a New York-based mental health and substance abuse nurse, told Becker's.

The Loft Entertainment • 5th May 2021

Loft Entertainment: "More Followers = More Influence, Right?"

I’m on the phone with brand managers every day, helping them launch marketing initiatives with celebrities and influencers. And often, I’ve noticed that these brand folks get fixated on one number: followers. They presume that their investment decisions should correspond to this single data point.

The Loft Entertainment • 23rd October 2020

Check out the Cool Ways that Brands and Influencers are Marketing Around Covid —

It was the long-awaited premiere of Saturday Night Live’s new season. The cast would finally be performing in person, after a pandemic season of virtual skits. NBC is a client of my celebrity and influencer marketing agency, The Loft Entertainment. Normally, I’d be working closely with the network’s PR team to support their premiere by providing influencers for their red carpet events. We’d tee it all up, the exposure would be smashing, then we’d give each other high-fives and get ready for the next one. But…life quarantino. Yeah.

CleanSlate • 28th March 2019

“We’re In This Together;” Addiction Patients in Emerging Medication-Assisted Treatment Support Groups Discover a Community They Didn’t Think Existed

The phone has been ringing off the hook. We recently posted a blog about the nascent movement to develop support groups for patients in medication-assisted treatment (MAT). Our piece focused on our own experience with a MAT Group that I help manage in CleanSlate’s outpatient center in Worcester, Mass. Ever since this was published, the Worcester office has been flooded with patient inquiries and requests to join our MAT Group.